The 5 Am Club: Own Your Morning. Elevate Your Life.

Before the narrative reveals who Mr. Riley really is, he reveals the importance of rising early, saying,

Rising at 5 AM truly is The Mother of All Routines. Joining The 5 AM Club is the one behavior that raises every other human behavior. This regimen is the ultimate needle mover to turn you into an undefeatable model of possibility. The way you begin your day really does determine the extent of focus, energy, excitement and excellence you bring to it (36).

He later refers to this specifically as a “keystone habit” (78). The primary reason why this routine has such an immediate impact is that it involves a great deal of commitment. It also provides a regular test of that commitment as the person tries to eventually make it a habit. When a person decides to join the 5 AM Club, they strengthen their willpower daily, which has lasting ripple effects throughout the rest of their day. Therefore, it is foundational to any program of self-improvement. Riley notes the impact that establishing the routine has had on his own life. He says, “In this time of exponential change, overwhelming distractions and overflowing schedules, getting up at 5 AM and running the morning regime