62 pages • 2 hours read
Matthew B. CrawfordA modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality Study Guides with detailed chapter summaries and analysis of major themes, characters, and more.
Crawford introduces the concept of a “jig” as a tool or method that simplifies and guides repetitive actions, enhancing efficiency and accuracy without the need for constant active thought. He extends this concept from physical to informational environments, where experts organize their spaces to streamline their cognitive processes. For example, a bartender arranges glasses or a cook organizes ingredients in a specific order to represent and manage complex sequences of tasks visually and spatially, effectively “jigging” their workspace.
Moreover, the author explores the implications of jigs on human cognition, suggesting that our cognitive abilities are significantly “scaffolded” by our environments. This scaffolding extends our mental capacities beyond the inherent limitations of our brains, incorporating tools and cultural practices that effectively become part of our cognitive systems.
Crawford presents the skilled practice environments as ecologies of attention that practitioners navigate and manipulate to maintain focus and efficiency. This contrasts with environments where behavior is externally controlled or restricted, as in the case of “nudges,” or overly prescriptive systems like those found in assembly-line work, highlighting a deeper philosophical inquiry into how we understand and enable human agency and autonomy in various contexts.
Additionally, Crawford examines the concept of “cultural jigs,” which are deeply embedded societal norms and practices that historically helped regulate behavior and promote virtues such as thrift. He references the Protestant ethic, where accumulating wealth was seen not just as an economic goal but as a moral indicator of one’s divine favor, as articulated by Max Weber. Crawford argues that such cultural jigs provided a framework that supported behaviors like saving money without the need for individual rational decision-making at every juncture.
Crawford contrasts these traditional supports with modern nudges, which are designed to influence decisions in a more engineered manner. While cultural jigs organically support certain behaviors through shared societal values, nudges are deliberate manipulations intended to achieve similar outcomes through different means, such as automatically enrolling employees in 401(k) plans unless they opt out.
Furthermore, Crawford suggests that modern society has shifted away from communal cultural jigs toward more individualistic and privatized methods of managing behavior and maintaining order. This shift has significant implications for personal autonomy and the distribution of social capital, as the means to manage one’s life effectively—such as through financial planners, tutors, and personal trainers—often correlate strongly with economic resources.
Crawford poses a critical view of how modern society manages individual behavior, questioning whether replacing deeply rooted cultural norms with engineered nudges and privatized assistance truly serves the common good or merely adjusts individuals to better fit within a consumer-oriented, economically driven framework.
Crawford discusses the concept of “embodied perception,” using various examples to illustrate how tools and environments can become extensions of our bodies and minds, particularly through skilled practice. He begins by describing the intimate connection athletes, like hockey players, develop with their equipment, exemplifying this with the story of Alex Ovechkin and his hockey stick, which he uses not just for playing but also for various other functions, demonstrating an integration of tool and user.
Crawford explains that this integration is supported by cognitive extension theory, which posits that tools we become adept at using effectively become part of our body schema—processed by the brain as extensions of our bodies. This theory challenges traditional cognitive psychology, which often views perception as a purely internal process of the brain interpreting sensory data. Instead, Crawford supports a more dynamic view of perception as an active interaction between the body and its environment. He cites the work of James J. Gibson and the emerging field of embodied cognition, which emphasizes that our movements and interactions in a physical space are not just responses to visual stimuli but integral parts of how we perceive and understand the world.
Moreover, Crawford contrasts embodied perception with artificial intelligence and robotics, highlighting the efficiency and adaptability of biological systems that use passive dynamics to interact with their environments, unlike more rigid, controlled robotic systems.
Additionally, Crawford discusses how learning new skills involves adapting our neural resources and recalibrating our actions, using the example of motorcycle riding to illustrate complex embodied cognition. He explains that motorcycle steering dynamics, particularly the counterintuitive practice of counter-steering, require the rider to internalize new reflexes that are initially alien to the natural human body. This process mirrors the way a toddler learns to navigate the world, highlighting the plasticity of our cognitive and motor skills throughout life.
Furthermore, Crawford explores the role of language and conceptual thinking in skilled activities, particularly those involving risk. He introduces a debate between philosophers Hubert Dreyfus, who argues that concepts do not play a role in well-learned skills (referred to as “smooth coping”), and John McDowell, who contends that conceptual thinking remains crucial even in skilled performance. Crawford discusses Bernt Spiegel’s insights on motorcycle riding, highlighting the importance of understanding specific signals in the environment—like seeing one’s shadow in front—that indicate potential dangers not directly perceivable through instinct or habit alone.
Lastly, the chapter touches on the social dimension of acquiring skills. Crawford argues that learning, even in solitary activities like motorcycling, often relies on social interactions where more experienced practitioners share their insights through language, which helps novices direct their attention to relevant aspects of the task at hand.
Crawford discusses the concept of virtual reality as a moral ideal, contrasting the wills of toddlers and adults to illustrate how adult behavior is shaped by material reality and the acquisition of skills. He points out that learning skills transforms our motivations and perception of what is possible in our environment, thus shaping our will in significant ways.
Crawford critiques contemporary children’s television, specifically the transition from the older, slapstick humor of Mickey Mouse cartoons to the problem-solving focus of modern shows like Mickey Mouse Clubhouse. He notes that the older cartoons humorously showcased the frustration arising from the unpredictable behavior of objects, reflecting the reality of human interaction with the material world. In contrast, the new series presents a sanitized reality where problems are easily solved with the help of technology, which always works perfectly and presents no real challenge or frustration.
Moreover, Crawford refers to Silicon Valley’s drive toward a “smarter planet,” where technology anticipates and meets our needs without us having to engage deeply or face any form of resistance from the world. Crawford asserts that “as we ‘build a smarter planet’ (as the IBM advertisements say), the world will become as frictionless as thought itself; ‘smartness’ will subdue dumb nature” (72).
Additionally, Crawford explores Immanuel Kant’s concept of the autonomy of the will, where the will must be self-legislating and independent of external influences or objects to remain pure and free. Crawford contrasts this Kantian ideal with the practical realities of human interaction with the environment—particularly through the development of skills that inherently depend on and respond to external conditions, or what he terms “affordances” and “ecological niches.”
Crawford critiques the contemporary cultural shift toward a virtual reality that idealizes a frictionless existence devoid of the challenges and contingencies that define skilled interaction with the material world. He argues that such portrayals foster a version of self that is insulated from the demands and unpredictability of the real world, aligning with Kant’s vision of autonomy but at the expense of genuine human agency and skill.
Crawford sees this disconnection as contributing to a societal fragility, where individuals are unable to cope with real-world challenges, becoming more susceptible to manipulation through controlled, pleasant, but ultimately superficial experiences. This detachment not only undermines the development of genuine skills but also diminishes the richness of human experience that comes from interacting with and adapting to the external world.
In this section, Crawford frequently cites experts and integrates a wide array of sources to bolster his arguments, which lends his narrative an authoritative tone while also placing his observations within a broader academic dialogue. For example, in Chapter 1, his mention of David Kirsh and Andy Clark provides a scholarly foundation that enriches his discussion. In Chapter 2, the inclusion of scenarios involving NHL player Alex Ovechkin and former Washington Capitals coach Bruce Boudreau serve as vivid illustrations of how tools—in this case, hockey sticks—become extensions of the body, deeply integrated into the users’ physical and cognitive frameworks. Additionally, Crawford’s frequent references to scholars and varied fields—ranging from Michael Polanyi’s philosophy to James J. Gibson’s ecological psychology—situate his discourse within a broader intellectual tradition. The philosophical debate between Hubert Dreyfus and John McDowell on the role of concepts in skilled performance is strategically used by Crawford to frame his exploration of skilled motorcycling.
By referring to Silicon Valley’s “smarter planet,” Crawford makes his critique tangible and immediate, as readers are likely familiar with or directly impacted by the technologies and ideologies emanating from this hub of innovation. This prompts readers to reflect on how such technologies, while seemingly beneficial, might contribute to a loss of engagement with the real world, potentially leading to diminished human agency. By juxtaposing Kant’s ideas with the realities of modern technological environments, Crawford highlights a stark contrast between philosophical ideals of autonomy and the conditioned behavior encouraged by modern media and technology. In doing so, Crawford reiterates the theme of The Impact of Technology and Advertising on Individual Agency.
Additionally, Crawford continues to integrate personal anecdotes in this section. For example, in Chapter 1, he refers to his own struggles with tax filing to humanize and exemplify broader sociological and psychological theories. This narrative technique creates a connection with the reader through shared human experiences and illustrates the practical implications of the broader societal changes he describes.
Moreover, Crawford uses examples, metaphors, and figurative language to illustrate abstract concepts and strengthen this connection with the reader. For instance, in Chapter 1, he opens with the carpenter’s jig, an example that serves as a metaphor for various forms of environmental structuring across different professions, including bartenders and cooks. These examples are not just descriptive but function as practical demonstrations of his theory of “jigging” the environment to enhance cognitive efficiency. The metaphor of “jigs for hire” (41) encapsulates Crawford’s argument about the outsourcing of self-regulation to external entities in a market-driven society. This metaphor extends the concept of a jig—a tool that guides and constrains action—to social and personal management, where individuals now pay others to structure their environment and behaviors. This metaphor also critiques the commodification of discipline in a capitalist society. In Chapter 2, the use of metaphor in describing tools as extensions of the human body helps intuitively conceptualize complex ideas. For example, comparing a hockey player’s relationship with his stick to an amputee’s adaptation to a prosthetic enhances understanding of cognitive extension by appealing to the reader’s sensory experiences. Additionally, Crawford’s use of objective language along with subjective insight—for instance, when discussing the personal implications of jigging practices on workers—invites readers to consider both the empirical and the personal dimensions of his arguments. This dual approach helps in providing a fuller picture of the implications of his theories.
Crawford also employs historical context to frame his discussion, tracing the ideological shifts that led to the current socio-political dynamics. For example, by discussing the aftermath of World War II and the ideological shifts from labor issues to broader liberation projects, he provides a basis for understanding the dismantling of traditional structures (“cultural jigs”) and the rise of neoliberalism. This historical perspective is crucial as it allows the reader to appreciate the depth of the transformation in societal norms and expectations, highlighting the shift from collective cultural frameworks to individualistic paradigms.